Native creative first
TikTok creative should look and feel native to the feed. Hooks, creators, demos, proof moments and story structure matter more than polish.
The first test is usually a creative system, not one expensive hero video. We build angles, briefs, hook variants and landing page paths together.
UGC and Spark Ads
Organic creator posts, Spark Ads and UGC-style creative can all support paid tests when the brief, permissions, claims and measurement are clean.
Landing page continuation
TikTok sends attention. The landing page has to turn it into product understanding, offer interest and checkout action before the energy disappears.