Playbooks
Answer-first guides for DTC brands scaling visual discovery.
Practical guides for choosing, testing and improving Pinterest, Snapchat and TikTok ads without treating every channel as Meta with a different crop.
Pinterest Ads for DTC brandsA practical guide to Pinterest Ads for DTC brands, including shopping intent, product pins, creative, landing pages, measurement and first tests.Snapchat Ads for DTC brandsA practical guide to Snapchat Ads for DTC brands, including vertical video, fast storytelling, AR concepts, offers, landing pages and measurement.TikTok Ads for DTC brandsA practical guide to TikTok Ads for DTC brands, including native creative, UGC, hooks, Spark Ads, offers, landing pages and measurement.Pinterest vs TikTok adsCompare Pinterest and TikTok ads for DTC brands, including user intent, creative, ecommerce fit, landing pages and first-test strategy.Snapchat vs TikTok adsCompare Snapchat and TikTok ads for DTC brands, including vertical creative, user context, offers, landing pages and measurement.Pinterest, Snapchat and TikTok adsA practical guide to using Pinterest, Snapchat and TikTok ads as a paid social channel stack for DTC brands ready to diversify beyond Meta.DTC paid social diversificationA practical guide to DTC paid social diversification beyond Meta, including Pinterest, Snapchat, TikTok, creative testing, landing pages and measurement.Paid social creative strategyA practical paid social creative strategy guide for DTC brands running Pinterest, Snapchat and TikTok ads.Paid social landing pagesA practical guide to paid social landing pages for DTC brands running Pinterest, Snapchat and TikTok ads.UGC ads for DTC brandsA practical guide to UGC ads for DTC brands, including creator briefs, hooks, product demos, disclosures, landing pages and paid social testing.